Go content

PR Center

CI

LS CI

“Guidelines about the CI and Color System Regulations for maintaining LS group’s Identity”Development from a Device-centered Business Structure into a company that offers Total Solution

CI Manual Download
LS BLUE
Transparency and Reliability The soft curve of the rounded Gothic font represents the determination of LS to do its best to ‘implement the highest customer satisfaction’.
LS RED
Challenging and Progressive Thinking The arrow represents the strong desire of the LS Group for the future and its unlimited competency as a creator of a new paradigm. Also, it symbolizes the LS vision of ‘world’s leading solutions company’.
Signature
Korean Download
signature
English Download
signature
Chinese Download
signature
Close
Logo Type
Spacing Rule (Width)
logo type
Spacing Rule (Height)
logo type
Close
Color System
color system
Color Printed Spot Color Process Color RGB Color LG Film Color LG Film Color
LS BULE Pantone 281C C100+M80+Y25 R10+G30+B90 LA 9669 LA 8669
LS RED Pantone 199C C8+M100+Y80 R250+G0+B45 LA 9116 LA 8116
color system
Color Printed Spot Color Process Color RGB Color
GREEN Pantone 312C C100+Y15 R0 + G155 + B180
BLUE Pantone 3005C C100+M30+K5 R5+G105+B160
GRAY Pantone 430C C40+K50 R125+G130+B130
SILVER Pantone 877C C40+M30+Y30+K13 R135+G130+B125
GOLD Pantone 872C C30+M40+Y80+K18 R125+G13+B13
Metalic Colors
  • metalic colors - silver SILVER
  • metalic colors - gold GOLD
Black & White
Black & White image

Black & White : If black occupies more than 40%, the word mark can be represented negatively.
A negative image can be illustrated in white, 20% black(tone down), and metallic colors.

Silver/Gold
  • A. Gold foil of the word mark on a gold background
  • B. Silver foil of the word mark on a silver background
  • C. Gold 1 on a black background
  • D. Silver 1 on a black background
  • E. Gold foil of the word mark on a white background
  • F. Silver foil of the word mark on a white background
Close
TOP